During the process of coming up with content for a website, a very common debate for service providers is “Should I list my pricing on my website?”. There are people on both sides of the fence which can either say yes you should, and the other side that is against it completely. There is no right or wrong answer as all businesses, and all clients are different however we will provide as to why we believe in full transparency of pricing. Let us know in the comments if you put prices on your website, or you don’t, and why is that?
Weed out the bargain hunters
Within any industry there is always a large range from very budget friendly to luxury prices. If a client is 100% in it for finding the cheapest service, and not in it for the quality of their investment, listing your prices will help weed out the bargain hunters. If you have a client that wants to see exactly what is included in your pricing, they are valuing their investment. With listing your prices, a client can find them and decide what’s the next step, do they want to contact you, or do they want to keep looking for someone else?
Time Is Money
We believe in pricing transparency, as it can be “time saving” and by that, I mean the process of scheduling a call with a potential client, “pitching” the service; easily can take 30 minutes to an hour if not longer. In the case that the client decides, or even if you decide you’re not a good fit for each other – this is time that was wasted, and as anyone as a business owner knows…time is money.
Avoid “That” Awkward Conversation
You can be comfortable & confident talking about your services and the value they offer a client, but with any one this can be a moment where it’s awkward silence….and the “uhms” and “maybes”, you still might be ending the consult with a “well I’ll get back in touch with you, I have to think about it.” Many might even see the conversation as an evaluation from the service provider to see just how much to actually charge that client, and not truly having a price scale.
Value Your Worth
Only you know your business, and you know your ideal clients. You will be the one to know exactly what is best, and how to best build your business – and book clients as you need. If you don’t list your prices on your website currently, we’d love to hear why you choose to do so!
Our Trusted Providers
All of our clients websites are hosted on Bluehost – unless they have something else set up. It by far is our most favorite provider. Besides providing an affordable plan for hosting for as little as $3.95/month, you also get a free domain (if you don’t already have one), and even at the basic plan, you get 5 free email addresses!
Plugins & Support
WPMUDev has been a staple in every one of the websites we have developed. This package of plugins has everything from security (Defender), to image optimization, to page caching…the list goes on….111 plugins that is.
For all of our online booking we use Acuity. This platform allows us to make booking appointments easy for us, and for clients. We can elect to have different types of appointments, as well as if we wanted to do classes – this platform allows for classes to be booked.
We were going between MULTIPLE websites just to maintain my clients, their invoices, emails, where they are at in their design/site, then we were introduced to Dubsado. This LIFESAVER of a website has it all in one place, and allows you to do a lot of automation with prewritten emails, and auto-populate contracts.
WANT TO GIVE IT A TRY? HERE’S A 20% OFF CODE
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