Pricing Transparency

Should you list your prices on your website?

During the process of coming up with content for a website, a very common debate for service providers is “Should I list my pricing on my website?”. There are people on both sides of the fence which can either say yes you should, and the other side that is against it completely. There is no right or wrong answer as all businesses, and all clients are different however we will provide as to why we believe in full transparency of pricing. Let us know in the comments if you put prices on your website, or you don’t, and why is that?

Weed out the bargain hunters

Within any industry there is always a large range from very budget friendly to luxury prices. If a client is 100% in it for finding the cheapest service, and not in it for the quality of their investment, listing your prices will help weed out the bargain hunters. If you have a client that wants to see exactly what is included in your pricing, they are valuing their investment. With listing your prices, a client can find them and decide what’s the next step, do they want to contact you, or do they want to keep looking for someone else?

Time Is Money

We believe in pricing transparency, as it can be “time saving” and by that, I mean the process of scheduling a call with a potential client, “pitching” the service; easily can take 30 minutes to an hour if not longer. In the case that the client decides, or even if you decide you’re not a good fit for each other – this is time that was wasted, and as anyone as a business owner knows…time is money.

Avoid “That” Awkward Conversation

If you’re wanting to avoid prices on your site as you don’t want to sticker shock any clients, then there will always be that uncomfortable budget conversation. No matter what service you provide, after you’ve pitched yourself – and the client has let you know what they are looking for, then comes the question….”How Much?”.

You can be comfortable & confident talking about your services and the value they offer a client, but with any one this can be a moment where it’s awkward silence….and the “uhms” and “maybes”, you still might be ending the consult with a “well I’ll get back in touch with you, I have to think about it.” Many might even see the conversation as an evaluation from the service provider to see just how much to actually charge that client, and not truly having a price scale.

Value Your Worth

As many businesses grow, as do their rates…more experience, more knowledge, more tools, and more demand for services. Pricing Transparency easily allows customers over time who may be coming back and looking and what you offer over and over again, to see that what you offer is WORTH it. Don’t hide your success, and your knowledge – you KNOW your business better than anyone else, and you need to show it off that the price you have listed…is exactly worth what that client will be investing.

Only you know your business, and you know your ideal clients. You will be the one to know exactly what is best, and how to best build your business – and book clients as you need. If you don’t list your prices on your website currently, we’d love to hear why you choose to do so!

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We were going between MULTIPLE websites just to maintain my clients, their invoices, emails, where they are at in their design/site, then we were introduced to Dubsado. This LIFESAVER of a website has it all in one place, and allows you to do a lot of automation with prewritten emails, and auto-populate contracts. 

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