The Importance of Having a Branded Email Address
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Everyone owns an email address, but professionals go for a unique email address. The concept of branding your email address in line with your business name may seem like an insignificant step to business growth. However, if this is your thought, here is a simple analogy to explain why a branded email speaks louder than just an everyday email address everywhere.
Beyond brand identity and building credibility about your business, the perks of creating a custom email address are enormous. Ink might fall me to list them all out here, but these few below should be enough reasons for you to consider the switch.
1. Builds Brand Awareness
Sure you don’t want to be the only one who knows about your business? Or do you want to tell everyone what you do all by yourself? Certainly, a “NO” will be your answer. Top of the list of why the switch to a custom email is essential is that it gives your brand more awareness from every mail you send out. Instead of promoting gmail, yahoo mail or hotmail in your emails, you can promote your business without spending so much on advertisement.
2. It Builds Integrity and Trust
Possibly, you wouldn’t have known that many potential clients are so reserved when it comes to sending their personal information to a conventional email like “firstname.lastname@example.org.” But with a branded email address, you give your clients a sense of reassurance and security that their personal information is sent to a business that is known and genuine.
3. First Impression Matters
You already know this. For new and potential clients, seeing a branded email address calms their nerves that your business is one that has come to stay. It also screams to the world that your business is of standard and that you are a professional and are serious about what you do.
4. It Gives Dignity to Your Brand
A branded email address doesn’t only get your brand known; it also creates a bigger picture of your business. With a branded email, no potential client will be skeptic about your business as being small, new or even a part-time business that cannot handle their project efficiently. More to this, creating multiple branded email for different segments of your business (e.g., email@example.com or firstname.lastname@example.org) will establish a more vivid impression about your business. Even if you are a one-person-show you can still have multiple emails to make your business look larger than it is.
5. Watch Your Branded Email Do Your Business Marketing
I have once seen an email address on a business card, and I was so intrigued to look up the website. It happens to many people, I know. You can’t get that with a free email address, obviously never. Using your domain name for your email address and making sure that it appears on every marketing materials, business cards, and other materials will help to get your business on many eyeballs. With this, each place your branded email appears through any of your business material is an additional chance of attracting a new business opportunity.
Did you think that your business is too small for a branded email address? Maybe you thought that such expenditure is meant for big companies with a high advertising budget, now you know better what a branded email means for your business growth. Your business is never too small for it; you can enhance its growth today with a branded email.
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