Why is Having An Email Address

With Your Domain More Professional

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Everyone owns an email address, but professionals go for a unique email address. The concept of branding your email address in line with your business name may seem like an insignificant step to business growth. However, if this is your thought, here is a simple analogy to explain why a branded email speaks louder than just an everyday email address everywhere.

It is apparent that you chose a custom URL for your business website instead of a generalized URL like mybusiness.JavaScript.com or myshop.wordpress.com. While a custom URL for your business helps potential clients to identify your brand, a custom email works in the same way as it builds credibility about your brand.

Beyond brand identity and building credibility about your business, the perks of creating a custom email address are enormous. Ink might fall me to list them all out here, but these few below should be enough reasons for you to consider the switch.

1. Builds Brand Awareness

Sure you don’t want to be the only one who knows about your business? Or do you want to tell everyone what you do all by yourself? Certainly, a “NO” will be your answer. Top of the list of why the switch to a custom email is essential is that it gives your brand more awareness from every mail you send out. Instead of promoting gmail, yahoo mail or hotmail in your emails, you can promote your business without spending so much on advertisement.

2. It Builds Integrity and Trust

Possibly, you wouldn’t have known that many potential clients are so reserved when it comes to sending their personal information to a conventional email like “johnsmith123@gmail.com.” But with a branded email address, you give your clients a sense of reassurance and security that their personal information is sent to a business that is known and genuine.

3. First Impression Matters

You already know this. For new and potential clients, seeing a branded email address calms their nerves that your business is one that has come to stay. It also screams to the world that your business is of standard and that you are a professional and are serious about what you do.

4. It Gives Dignity to Your Brand

A branded email address doesn’t only get your brand known; it also creates a bigger picture of your business. With a branded email, no potential client will be skeptic about your business as being small, new or even a part-time business that cannot handle their project efficiently. More to this, creating multiple branded email for different segments of your business (e.g., info@wildspiritdevelopment.com or support@wildspiritdevelopment.com) will establish a more vivid impression about your business.  Even if you are a one-person-show you can still have multiple emails to make your business look larger than it is. 

5. Watch Your Branded Email Do Your Business Marketing

I have once seen an email address on a business card, and I was so intrigued to look up the website. It happens to many people, I know. You can’t get that with a free email address, obviously never. Using your domain name for your email address and making sure that it appears on every marketing materials, business cards, and other materials will help to get your business on many eyeballs. With this, each place your branded email appears through any of your business material is an additional chance of attracting a new business opportunity.

Take Away

Did you think that your business is too small for a branded email address? Maybe you thought that such expenditure is meant for big companies with a high advertising budget, now you know better what a branded email means for your business growth. Your business is never too small for it; you can enhance its growth today with a branded email.

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All of our clients websites are hosted on Bluehost – unless they have something else set up. It by far is our most favorite provider. Besides providing an affordable plan for hosting for as little as $3.95/month, you also get a free domain (if you don’t already have one), and even at the basic plan, you get 5 free email addresses!

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All of our sites built (Even this site) is built using Divi by Elegant Themes. This drag and drop designer theme makes designing a site very interactive, and gives us the ability to see exactly what we are designing, and we able to tweek little things along the way.

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WPMUDev has been a staple in every one of the websites we have developed. This package of plugins has everything from security (Defender), to image optimization, to page caching…the list goes on….111 plugins that is.

 

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For all of our online booking we use Acuity. This platform allows us to make booking appointments easy for us, and for clients. We can elect to have different types of appointments, as well as if we wanted to do classes – this platform allows for classes to be booked.

Client Management

We were going between MULTIPLE websites just to maintain my clients, their invoices, emails, where they are at in their design/site, then we were introduced to Dubsado. This LIFESAVER of a website has it all in one place, and allows you to do a lot of automation with prewritten emails, and auto-populate contracts. 

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Launching your website is only the first step to getting your business online. the next step is keeping ENGAGED with your visitors and potential clients. We have been using MailerLite to help us manage our Email Marketing, and grow our business OFF of our website.

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This agreement is between Wild Spirit Development and Client/company, the Client.

Client is contracting Wild Spirit Development as a provider of web site maintenance services. Services not considered 'standard website maintenance' are subject to be charged at a regular hourly rate of $75/hour, and will not be considered part of this contract. 

What IS included in this agreement:

  • Premium security plugin to run security scans, and prevent security breaches.
  • Once a Month Website Core (WordPress) updates
  • 24/7 website uptime monitoring to ensure your website is running, and alert developer if there is any downtime.
  • Monthly website plug-in updates
  • Monthly website theme updates
  • Regular and thorough backups of your site so that it may be fully restored in case of loss

Monitoring your website functionality to ensure that everything is working as it should and upgrade where necessary. Some plugins may become outdated and no longer work with the newest version of your website software. Plugins may need upgrading to accommodate the newer version, or become obsolete with the improvements in the website software.
Downtime is highly inconvenient for any website owner and when it happens it is important to have someone on hand to help. 

What is NOT included in this agreement:

  • Content (text, words, photos, etc) updates, web site redesign, re-alignment or re-development.
  • CMS design or integration including but not limited to blogs, shopping carts and web forums. These require a separate design agreement.

Total Agreement:

Wild Spirit Development shall provide Client with necessary updates to the web site for a minimum of 12 months. The contract will be paid on a Monthly Basis with the 1st payment due as soon as Client/company purchases maintenance package. Each payment due around the date of the initial payment of each month. 

During the duration of this contract, the Client agrees that Wild Spirit Development will be the sole provider of maintenance services for the web site, and no other party will have access to or rights to change the web site. If a party other than Wild Spirit Development makes changes to the web site, any errors that are created must be repaired and will be charged for at the hourly rate specified above.

If client/company wishes to cancel their Security & Plug-in Website Care Package prior to their 12 month renewal date, they will be subject to pay the remainder of the 

Additional Services:

Any revisions, additions or redesign Client requests Wild Spirit Development to perform that is not specified in this document shall be considered "additional" and will require separate agreement and payment at above hourly rate. Wild Spirit Development shall advise Client on any requested work that falls within these bounds.

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This Agreement shall be governed by and construed in accordance with the laws of the United Kingdom applicable therein.

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