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These 4 FREE plugins!

As any web developer knows, plugins are essential if you’re working with WordPress as they give you all the additional elements within a website. All developers have their list of essential WordPress plugins, and that’s because most plugins are good for certain projects, and have a specific use for those projects.

However, before getting into building out the “parts” of a website to make it what it should be, ie: e-commerce, membership, blog, etc, these are the essential 4 plugs that you NEED to install & activate when you first start your WordPress Website. These plugins are essential for the functionality and security of your WordPress website.

Site Security – Wordfence

Also known as WAF (Web Application Firewall), this is a firewall developed by Wordfence to protect web applications. The reason it makes it to the list of essential WordPress plugins is that security should be among the top of your priorities when developing your site. WordPress being 33% of all interwebs platform of choice, this opens a much larger door for potential security breach opportunities within your website. A breach could look anywhere from a few things deleted, a random code added, web pages renamed – or 100% loss or your website being held, hostage. Wordfence helps prevent this sort of issues by including a two factor authentication, malware scanning (which can be scheduled) and blacklist checks, and even country blocking.  The plugin is also updated to filter attacks in real time as they occur, and it’s exactly what you need to keep your site up and running in a single package.

Paid Alternative: Defender by WPMUDev

All the plugins in this list are Free (some with some premium paid upgrades which really are not needed), however the plugin that we use & trust for ALL of our clients is part of a premium plugin subscription called WPMUDev. If you are a Developer or have a high traffic website (blog, e-commerce, etc) Defender & other plugins included within WPMUDev is WORTH the investment.

Tracking Traffic – Google Analytics

One of the most important elements to your website once it’s released is the traffic it attracts. Google Analytics gives you all the insight you need when it comes to studying your site’s performance and sustainability. Google analytics allows you to track and measure the effectiveness of your digital marketing, and it’s created by none other than the center of the internet: Google.
Google analytics works by inserting lines of tracking code into your website’s code; it takes care of monitoring and keeping a record of everything each visitor does in your website—as well as their attributes—and presents it to you. Having your visitor insights also will help if you are planning on using ad’s to promote your business.

This is a Free plugin, and there should be no need to upgrade/pay for more features as the basic Google Analytics is sufficient to track all and any of your analytic needs.

Be Found on Search Engines – Yoast

Having a stable website means nothing if people can’t find it on Google’s search results, and that’s why Search Engine Optimisation (SEO) is vital. Yoast is a tool that does just that: guide you through anything that can affect your website’s positioning in search results. From element placement to the way each sentence is structured, everything can influence how easy it is to get to (and enjoy) your website.The reason why Yoast is among our essential WordPress plugins is that it’s the most complete SEO plugin, and the easiest to use!  All you need to do is install it and let it scan your website as it gives you tips in real time on how to optimise it.

You do not need the Pro version of Yoast – yah it has some additional tools, but it is not REQUIRED that you update it!

 

Dependable Forms – Caldera

Forms are one of those elements that you don’t expect to be critical for success until you’re knees deep in the internet industry.
That’s why Caldera is one of the essential WordPress plugins: you can set up all types of forms in any way you want.
It works by simply dragging elements to where you want them to be, and its simple and intuitive user interface makes it perfect for beginners, while its large array of options for customisation makes it the best choice for the most advanced developers.

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Hosting

All of our clients websites are hosted on Bluehost – unless they have something else set up. It by far is our most favorite provider. Besides providing an affordable plan for hosting for as little as $3.95/month, you also get a free domain (if you don’t already have one), and even at the basic plan, you get 5 free email addresses!

Theme

All of our sites built (Even this site) is built using Divi by Elegant Themes. This drag and drop designer theme makes designing a site very interactive, and gives us the ability to see exactly what we are designing, and we able to tweek little things along the way.

Plugins & Support

WPMUDev has been a staple in every one of the websites we have developed. This package of plugins has everything from security (Defender), to image optimization, to page caching…the list goes on….111 plugins that is.

 

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Online Scheduling

For all of our online booking we use Acuity. This platform allows us to make booking appointments easy for us, and for clients. We can elect to have different types of appointments, as well as if we wanted to do classes – this platform allows for classes to be booked.

Client Management

We were going between MULTIPLE websites just to maintain my clients, their invoices, emails, where they are at in their design/site, then we were introduced to Dubsado. This LIFESAVER of a website has it all in one place, and allows you to do a lot of automation with prewritten emails, and auto-populate contracts. 

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Launching your website is only the first step to getting your business online. the next step is keeping ENGAGED with your visitors and potential clients. We have been using MailerLite to help us manage our Email Marketing, and grow our business OFF of our website.

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Currently, in the development stage, we are creating a course that business owners can walk through and set up their website from scratch! This course will include everything from the introduction on basic website terminology, all the way to customizing your Wordpress website! If you want to be notified of when we launch the course (and get a discount being on the list) we will send you an email once we launch - with a discount code!

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