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What's included in our Website Audit?
Our Website Audit looks at seven key areas of your website, your online marketing efforts, your competitors and also potential opportunities for your business. The results are supplied as a PDF report with action points to let you know what needs resolving.
Keyword Research & Analysis
A keyword is the term for a search word or phrase that is entered into a search engine when performing a search. We’ll look at the keywords that your website is currently targeting, as well as potentially valuable new keywords which may be a better fit for your business. It’s important that we have a mixture of long-term strategy and long-hanging fruit for quick wins here.
Search Engine Rankings
We’ll look at how visible your website currently is in the search engines for the type of searches that your target audience are performing. As mentioned before, you want to be on page one here, which is defined as positions 1 – 10. If you were in position 100, you’d be on page 10 – there are 10 results per page in most search engines.
We’ll make a note of any competitors (locally or nationally) who are getting more visibility and attention than you. Just like you, we want your website to be more visible than your biggest competitors. It’s very important to always be aware of what your competitors are doing and to try and stay ahead of them in the search engines.
We’ll review the technical on-site SEO work that has been carried out on your website. It may be at this point that nothing has occurred on your website since launch. If that’s the case, it’s not a problem – we’ll recommend you the best steps that you can take to move forwards, no matter what issue we find.
If you service customers in your local area, it’s important to pay particular attention to Local SEO as this can make a huge difference to your phone ringing or not. When local searches are performed in Google, you’ll often see a map displayed with a small number of listings below it. This section here is controlled by something called “Google My Business”. We’ll review your Local SEO visibility and recommend any improvements.
There are a number of technical elements and jargon-filled words that we’ll leave out of this page, but are very important as part of the audit. One example of these which is easier to explain is “broken links”. Google and the other search engines don’t like websites with technical issues, so we’ll be reviewing your website and looking for broken links. These are links that lead to an error page, rather than content.
We’ll carry out a number of speed and performance tests on your website. If your website is taking more than 3 seconds to load, it would likely need some speed optimisation work. You only have 7 seconds to capture the attention of the average visitor, so you don’t want this time to be spent with them just waiting for your site to load.
PDF Report with Action Points
Once we have completed the SEO Audit we will create and send over a PDF report document, with included action points. We’ll explain what we found during the audit that was positive and working for your business and also the negative elements that we found where some work is required. Each action point will explain the work required and if you need assistance with implementing, we’d be happy to quote for that.