5 Key Home Page Elements of a Website (+ Resources)

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5 Key Home Page Elements of a Website

A website’s homepage is the first thing that visitors will see, so it’s important to make a good impression. There are key home page elements that should be included on every homepage in order to engage visitors and encourage them to explore the site further.

1. A Clear and Concise Headline

The homepage headline is one of the most important elements of a website. It should be easy to read and understand, and it should tell visitors what your website is about and what they can expect to find on it. A good homepage headline should be keyword-rich, descriptive, and concise. It should also be prominently displayed on the homepage, so that visitors can quickly and easily see what your website is all about. By following these simple tips, you can ensure that your homepage headline is effective and informative, helping to attract more visitors to your website.

2. A Tagline

A tagline is a short, catchy phrase that sums up what your website is all about. It’s a great way to capture your visitors’ attention and give them an idea of what you have to offer. Homepage taglines are particularly important because they’re usually the first thing people see when they visit your site. That’s why it’s important to make sure your homepage tagline is clear, concise, and relevant to your business. When crafting your homepage tagline, there are a few key elements to keep in mind.

  • First, it should be short and sweet – no more than a few words.
  • Second, it should be easy to understand and remember.
  • Third, it should be relevant to your business and what you do.
  • Fourth, it should be engaging and eye-catching. A great homepage tagline can make a big impact on your website’s success. So take the time to craft yours carefully!

3. A Hero Image

A hero image is a large, visually-appealing image that is placed prominently on your homepage. The hero image should be relevant to the content on your website and should be able to quickly capture the attention of visitors. In order to create an effective hero image, there are a few key elements to keep in mind.

  • First, the image should be high-quality and professional-looking.
  • Second, it should be properly sized for your website.
  • Third, it should have a strong Call-to-Action (CTA) that encourages visitors to take action on your site.

By following these simple guidelines, you can create a hero image that will help to improve the overall look and feel of your website.

For high-resolution stock images check out our blog that goes over Best Practices for Image Use On Your Website.

4. A Call to Action

A call to action, or CTA, is an important part of any website. It is a button or link that encourages visitors to take action, such as subscribing to a newsletter, downloading a free e-book, or making a purchase. CTAs are usually placed prominently on the homepage, and they should be designed to stand out from the rest of the page. There are several key elements to a successful CTA, including a clear and concise message, an attention-grabbing design, and a sense of urgency. When used properly, CTAs can be an effective way to boost conversions and help businesses achieve their goals.

However, there is a fine balance of ensuring you don’t have too many different call to action on your homepage to not confuse your users. If your main goal on your homepage is to get people to shop your products, ideally your call to action would be “Shop Now”, or “View Products”. Keeping call to action simple helps guide visitors through your website.

5. Testimonials

Testimonials are a powerful way to build trust with potential website visitors. By featuring testimonials prominently on your homepage, you can give visitors an insight into the experience of using your site and what others think of it. When choosing testimonials to feature, look for ones that highlight key elements of your site that you want to promote. For example, if your site is known for its ease of use, choose testimonials that mention this. If you have a strong customer service team, look for testimonials that mention excellent service. By selecting testimonials that speak to the strengths of your site, you can give potential visitors the confidence they need to take the next step and explore your site further.

Learn how to stand out from your competitors online, starting with this free guide. 

These are just a few of the key elements that should be included on a website’s homepage. By including these elements, you can make a good first impression and encourage visitors to explore your website further. See our blog Anatomy of a Home Page to see more details about sections that are recommended to have on your homepage of your website.



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