Revisiting Canva Websites: Our Position Remains Unchanged
Two years ago, we set out on a journey to explore the new recommendation of using Canva for business websites. It was the new “thing” being mentioned in communities we were involved in. In our initial blog post, we openly shared our initial thoughts and concerns, shedding light on the limitations we encountered along the way. Fast forward to today, and we find ourselves in a familiar place, with our perspective on Canva Websites standing firm, and some fresh insights to reaffirm our stance.
As part of our follow-up evaluation, we decided to give Canva another go, reconstructing our homepage to see if any significant advancements had been made on their platform. You can take a look at the site we recreated to get a firsthand view of our latest experience.
Before delving into the reasons why Canva may not be the optimal choice for your business website, let’s briefly recap what we’ve discovered during our recent exploration:
Our Recent Discovery of Canva Websites
Lacks True Responsiveness: A Mobile-Only Solution
Canva’s approach to mobile responsiveness is not true responsiveness. While it’s possible to create sections that fit within mobile dimensions, this approach falls short in providing a seamless user experience across a wide range of devices, including desktops, tablets, and smartphones. In today’s mobile-centric world, a responsive design that adapts gracefully to various screen sizes is crucial. Canva Websites may leave your desktop visitors with a subpar experience.
SEO Optimization Challenges: An Unseen Website
Effective search engine optimization is paramount for online visibility. However, Canva Websites offer no tools or options for optimizing your site for search engines. You can’t add essential elements like titles, meta descriptions, or keywords to your pages, making it challenging to rank well in search results. Additionally, the inability to connect a Google Analytics account means you’ll lack valuable insights into how users interact with your site.
Limited eCommerce Capabilities: Selling, but with Limitations
If your business involves selling products online, Canva Websites will not be the best fit. You may be able to find a workaround like adding an image to ap roduct, and a link to a checkout button through Stripe or Payment, this doesn’t give a true eCommerce platform expierence for customers. The platform lacks the robust features of a dedicated eCommerce solution, such as creating product catalogs, tracking sales data effectively, providing user accounts, abandoned cart checkouts, and more.
No Built-In Blogging Platform
Content marketing, particularly through blogging, is a potent tool for boosting your website’s search engine ranking and engaging your audience. However, Canva Websites do not offer a built-in blogging platform. Instead, you’re limited to creating pages with blocks of text. This lack of blogging capabilities can hinder your website’s ability to generate leads, establish authority, and improve its overall ranking in search engine results.
Accessibility Concerns: Excluding a Diverse Audience
Ensuring that your website is accessible to all users, regardless of disabilities, is both an ethical and legal imperative. Canva Websites do not provide the tools necessary to make your site accessible for everyone. This omission can exclude potential customers or visitors with disabilities, leading to missed opportunities and potential legal issues.
No Ability to Create Separate Pages
One of the first limitations we encountered was the inability to create distinct pages. Canva Websites primarily allows the creation of different sections within a single-page “site.” This can be misleading, as it may not align with traditional website structures, and Canva refers to different sections as “pages”. This can be confusing to those that aren’t very familiar with how website page architecture is set up.
Service Providers and the Need for Clarity
It’s worth noting that some service providers offer Canva Websites as part of their portfolio. While this can provide a cost-effective and convenient option for businesses, it’s essential for these providers to be crystal clear about the limitations that come with Canva-based sites.
Businesses may be attracted to the affordability and simplicity of Canva Websites but may not fully grasp the trade-offs involved. Service providers must educate their clients about the platform’s constraints and potential implications for their online presence. Transparency is key to managing client expectations and ensuring that businesses make informed decisions about their website solutions.
Our Unchanged Conclusion
Our conclusion regarding Canva Websites remains the same as it was two years ago: this platform should not be used as a primary website solution for businesses. While Canva excels in graphic design and has its merits in other creative endeavors, it falls short in meeting the complex and diverse needs of a business website.
Canva Websites may seem tempting as a quick and easy solution, but the drawbacks far outweigh any initial convenience. The lack of true responsiveness, limited eCommerce capabilities, poor SEO friendliness, and accessibility concerns are significant roadblocks to creating a professional and effective online presence.
If you value your business’s online image and its potential for growth, we strongly advise against using Canva Websites as your primary website platform. Instead, consider more robust options such as WordPress, Squarespace, Shopify, or hiring a professional website developer to ensure that your website aligns with your business goals and provides the best user experience possible.
At Wild Spirit Development, we’re here to assist you in finding the right website platform and strategy that suits your unique business needs. Book a discovery call with our team, and together, we can explore the best options for your online success.