How to stand out in Google Search Results
Getting on to the first page of the search results is the ultimate goal for any business carrying out an SEO campaign. But how do you stand out to someone searching and encourage them to click through your website?
Search engines like Google pull data from your website to show in the search results. Two key elements form the title and description that show up on the results pages. These are the title tag and meta description.
What is a Title Tag & Meta Description?
The title tag and meta description are important elements of your website that can help increase your Google search ranking. The title tag is what you see when you search on Google and it briefly describes what the page is about. The meta description is a brief summary of the content on the page that shows up in the Google search results. It’s important to include relevant keywords in both the title tag and meta description to help increase your ranking.
When creating content for your website, it’s important to keep these elements in mind. Creating compelling and keyword-rich titles and descriptions will help increase your chances of appearing in Google search results. Here are a few things to remember when creating your content and refining your title and meta descriptions.
Optimal Length
The optimal length for your title tag and meta description is 50-60 characters. Anything beyond that will be cut off in the Google search results. So, it’s important to be clear and concise in your title and description. Including relevant keywords in the title tag and meta description can help increase your ranking.
Reflect the Content Accurately
Your title and meta description should accurately reflect the page’s content. If someone clicks on your link in the Google search results and finds that the title and description don’t match the content, they’re likely to click back to the Google search results and find a different website. Make it relevant, and provide a brief description of what will be found on that page.
Create Unique Title & Meta Tags
It’s important to create unique title tags and meta descriptions for each page on your website. This helps Google understand what each page is about and also helps you rank for different keywords. For example, don’t use “social media management on every page of your website” pick out a more specific title and meta description, ie: Facebook marketing, social media expert, etc. Be sure the content on this page is relevant to what you choose.
Use Keywords.
It’s important to use relevant keywords in both your title tag and meta description. But it’s also important to use them sparingly. Stuffing your title and description with too many keywords will not only turn people off but also get you penalized by Google. So, use keywords thoughtfully and strategically to avoid being penalized and increase your chances of appearing in Google search results.
So, how can you increase your chances of appearing in Google search results? By using keywords thoughtfully and strategically in your title tag and meta description. Make sure that your titles accurately reflect the content on the page, and create unique title tags and meta descriptions for each page on your website. And most importantly, make sure that your content is high-quality and relevant to what people are searching for. If you do all these things, you’ll be well on increasing your Google search ranking.
If you’re looking for assistance in optimizing your website for better search results, get in contact with our team for us to discuss options on how we can help your site rank higher on Google.
