Web Presence Workshop
From Concept to Blueprint
A good website is crucial for business growth, but it needs a solid plan to engage visitors and drive sales. Your plan should consider goals, target audience, and value offered to customers. Without a plan, your website won’t reach its full potential. Without it, having a website is like having a boat without a steering wheel – it may look great, but you won’t be able to take it where you want.
“Having had dreadful experiences with web developers in the past, I approached the task of rebranding and rebuilding my eCommerce website with trepidation. However, working with Wild Spirit Development has been a game-changer. Their strategic approach and expertise erased my fears. Over the past three years, they’ve not only revamped my website but have also become my long-term partner, maintaining and updating it, brainstorming new promotional ideas, and ensuring my business reaches its target audience. I’m thrilled with their knowledge, diligence, and commitment to my business’s success. I won’t consider anyone else for my future projects.” -Kailey S
Dapper & Darling
Our Process
Introduction
Our Introduction call is a great opportunity for us to get to know each other and discover if we can work together to achieve your online business goals. In this brief 30 minute call, we aim to understand your business needs and determine how we can provide a solution to any problems you are currently facing. W
Estimate
We will be following up with you via email to provide a rough estimate of the price and timeline for your project based on our past experience and your specific requirements. This will give you a better idea of what to expect and allow you to decide if you'd like to move forward with the project or not, with no obligation or pressure.
Web Presence Workshop
During this insightful 60-minute strategy consultation, we'll delve deep into your business, analyze your competitors, and meticulously define your goals. Armed with these insights, our team will craft a comprehensive website blueprint packet, setting the stage for a unique digital presence that aligns perfectly with your vision. This workshop is a vital step towards shaping your online success, and we're excited to embark on it with you.
Proposal & Contract
Upon completing our Web Presence Workshop and should you choose to continue our partnership, our comprehensive proposal will be seamlessly integrated into the deliverables. Your journey with us will involve accepting the proposal, followed by the signing of the contract, and initiating your first payment to secure your project's reservation in our schedule.
Client Portal
The initial step in our onboarding process involves inviting you to your dedicated client portal. To help you get acquainted with this platform, we'll provide a video tutorial guiding you through the login process. Within the portal, you'll have access to a wealth of resources, including the completed deliverables from our Web Presence Workshop, the sitemap, content planner, Slack link, and much more, ensuring a seamless and organized collaboration as we move forward.
Project Kick-Off
The project kick-off call is a pivotal moment in our collaboration. In this session, we'll define our respective roles and responsibilities to propel the project forward smoothly. We'll also discuss and plan for the essential assets, including written content, images, and other requirements, as we transition into the next phase of our partnership. This call is instrumental in ensuring a well-coordinated and effective project journey.
Design & Development
The fun begins. A COMING SOON page will be set as your home page including an opt-in form that allows your audience to sign up and be notified when the site is live. Your site is created with care and precision utilizing the information we have collected from conversations and the client portfolio you provided prior to starting work.
Review & Revision
During the design process, especially in the preliminary design phase, we like to work with you, rather than for you. We will remain in contact during this time to explore the design together. The design package you choose includes a set number of major revisions to the site itself. We will discuss each revision in detail before making changes.
Approval
After our 3 rounds of revisions, we will then go through the site once more as it's on a staging branch. Testing to see if the website functions as you want, looks as you want, and then is responsive on mobile and desktop devices. Once all approved, we will do final optimization to ensure that the performance of the website is preforming as it should for best user experience.
Launch
Once final payment has been received, will move your newly developed website off of our hosting to your hosting platform (unless we are hosting the website for you). We will test the site one more time to ensure that it is all working as it should. Once that's approved - time to share it with the world!
We understand the challenges you face:
You may have an idea but struggle to articulate your website’s goals, audience, or desired features.
Making informed decisions can be daunting, especially with ever-evolving web technologies.
Worried about project delays? We’ve got you covered with streamlined processes.
We enhance UX to ensure a seamless and enjoyable user journey.
Protecting your website and user data is paramount, and we take it seriously.
Get guidance on content strategy, structure, and engagement.
If you require complex integrations, we’ve got the expertise.
We help you adhere to industry-specific regulations and requirements.
After the Workshop You'll Walk Away With
A Clear Online Strategy
You'll have a streamlined online strategy, fine-tuned to your business and audience. It defines your brand, channels, content, and goals, ensuring every online step is purposeful and effective.
Comprehensive Project Blueprint
We'll provide you with a detailed project blueprint encompassing the sitemap, low-fidelity wireframe, content outline, and recommended plugins, ensuring every aspect of your website is meticulously planned.
Confidence in Your Project
You'll know that every vital detail is meticulously planned. With a clear roadmap and expert guidance, you'll be ready to turn your vision into a successful reality, whether you decide to move forward with us or not.
Ready-to-Execute Proposal
If you decide to move forward with us, you'll receive a project proposal that allows you to seamlessly initiate the next steps. This means a quicker turnaround time to bring your vision to life.
Each element of our workshop is carefully designed to empower you with the knowledge, insights, and strategies you need to excel in the digital landscape. Together, we’ll chart the course for your online success.
What's Included In the Workshop?
Questionnaire: Unveiling your Business Potential
Your journey with us begins with a comprehensive questionnaire designed to uncover the essence of your business. We'll delve deep into your operations, values, and aspirations, ensuring that we truly understand your unique identity.
Current Website Audit: Building on What Works
If you already have a website, our experts will meticulously assess its strengths and weaknesses. We'll identify what's working, what needs improvement, and how your existing online presence aligns with your objectives.
Technical SEO Audit: We’ll check how fast your website loads, how it’s structured, if it works well on mobile devices, and whether it’s secure.
On-Page SEO Audit: We’ll review your page titles, headers, images, and how they’re organized to make sure they’re optimized for search engines.
Content Analysis: We’ll look at the quality and relevance of your content, check for duplicate content, and make sure keywords are used correctly.
User Experience (UX) Audit: We’ll evaluate how easy it is for people to use your website, including navigation, layout, and engagement features like buttons and forms.
Accessibility Audit: We’ll ensure that your website is accessible to people with disabilities, checking things like color contrast, fonts, and navigation.
Performance Audit: We’ll assess how fast your pages load and if your server is working efficiently, including how content is cached and delivered.
Security Audit: We’ll find and fix any security issues, like outdated software or weak passwords, and ensure your website is using a secure connection.
Backlink Profile Analysis: We’ll look at the websites linking to yours and make sure they’re good quality, not harmful, and use different anchor text.
Conversion Rate Optimization (CRO) Audit: We’ll see if your website design encourages people to take action, like filling out forms, and make sure tracking is accurate.
Content Management System (CMS) Audit: We’ll check if your website platform is up to date and secure, and if any plugins or extensions are working well.
Analytics and Tracking Audit: We’ll ensure that data collection tools are set up correctly, track goals and conversions accurately, and provide reliable reports.
Competitor Benchmarking: We’ll compare your website’s performance to your competitors and find ways to do better.
Recommendations and Action Plan: We’ll give you a detailed report with suggestions on how to improve your website’s performance, SEO, and user experience.
This audit helps us make your website faster, more visible on search engines, user-friendly, secure, and better than your competitors.
Competitor Analysis: Navigating Your Competitive Landscape
Success often lies in understanding your competition. Our in-depth competitor analysis will provide invaluable insights into what others in your field are doing right—and where you can shine even brighter.
Know Your Competitors: We’ll list similar businesses, explain what they do, and who they target.
Strengths and Weaknesses: We’ll find out what they’re good at and where they struggle.
Market Positioning: We’ll see how they stand out from the competition.
Products/Services: We’ll check what they sell and at what price, and if customers like it.
Marketing and Customers: We’ll study where and how they advertise and who buys from them.
Sales and Growth: We’ll estimate their market share and if they’re growing.
Feedback and Future Plans: We’ll listen to what people say about them and predict their future moves.
Consultation Call: Your Vision, Our Expertise
Prepare for a collaborative, enlightening 60-minute consultation call. We'll dive deep into your goals, target audience, and desired outcomes. This conversation forms the cornerstone of our partnership, aligning your vision with our expertise.
What We’ll Cover:
- Goal Exploration: We’ll delve into your business objectives, short-term and long-term goals, and what you hope to achieve with your website.
- Audience Insights: We’ll discuss your target audience, their demographics, behaviors, and preferences to tailor your website’s messaging and design.
- Desired Outcomes: We’ll clarify the specific outcomes you want from your website, whether it’s increased traffic, higher conversions, or improved user engagement.
- Current Challenges: You’ll have the opportunity to share any current website challenges or pain points you’re experiencing.
- Budget and Timeline: We’ll discuss your budget constraints and project timeline to ensure alignment with your resources and expectations.
- Technical Requirements: If applicable, we’ll talk about any technical features or integrations you need for your website.
- Design and Branding: We’ll touch on your brand identity and design preferences, ensuring your website aligns with your brand.
- Content Strategy: We’ll explore your content needs, from text and images to multimedia elements.
- Questions and Concerns: You’re encouraged to ask any questions or voice concerns you may have about the project.
- Collaboration Approach: We’ll outline how our collaboration will work, including communication methods and project milestones.
Project Blueprint: Your Roadmap to Success
After gaining a profound understanding of your business and goals, we'll craft a comprehensive project blueprint. This detailed plan includes site maps to chart your digital landscape, wireframes to visualize the user experience, content strategies to engage your audience, and recommendations for plugins to enhance functionality.
What’s Included in Your Blueprint:
- Site Maps: Visual representations of the website’s structure, showcasing main pages, categories, and how they link together.
- Wireframes: Low-fidelity mockups of key pages, illustrating the layout and placement of elements.
- Content Strategy: Detailed plan for content creation, organization, and alignment with your goals and target audience.
- Recommended Plugins: Suggestions for software or tools to enhance your website’s functionality and user experience.
- Legal Requirements: Guidance on meeting legal and regulatory obligations, such as privacy policies, terms of use, and cookie policies.
- E-commerce Planning (If Applicable): For e-commerce sites, a strategy for product planning and abandoned cart optimization.
- Additional Add-Ons (If Selected): If you’ve chosen add-ons like a Customer Journey Map or SWOT Analysis, these will be included in the blueprint.
Legal Requirements: Navigating the Regulatory Landscape
Don't get bogged down by legalities. We'll guide you through the maze of privacy policies, terms, and cookies, ensuring that your website complies with all necessary regulations.
E-commerce Optimization: Maximizing Your Online Store
For e-commerce websites, our expertise extends to product planning and abandoned cart optimization. We'll help you create a seamless shopping experience that maximizes conversions and boosts revenue.
What’s Covered
- Product Information Structure: We’ll design a clear and user-friendly structure for presenting your products. This includes organizing them into categories and subcategories, implementing effective filters, and creating a seamless navigation experience.
- Product Listings: Each product will have a detailed listing that includes:
- Product name and description: Clear and persuasive descriptions that highlight the benefits and features of each product.
- High-quality images: Professional product images that showcase the product from various angles.
- Pricing: Transparent pricing information, including discounts, if applicable.
- Availability: Real-time stock availability and notifications for out-of-stock items.
- Reviews and ratings: A system for customers to leave reviews and ratings, building trust and credibility.
- Product Search: We’ll implement an efficient search feature with filters and sorting options to help customers find products quickly and easily.
- Shopping Cart and Checkout Process: We’ll optimize the shopping cart and checkout experience to minimize cart abandonment. This includes:
- A user-friendly shopping cart with clear product details, quantities, and total costs.
- Secure and streamlined checkout with various payment options.
- Guest checkout for customers who prefer not to create an account.
- Shipping options and estimated delivery times.
- Order confirmation and email notifications.
- Product Recommendations: We’ll integrate product recommendation algorithms to suggest related or complementary items, encouraging cross-selling and upselling.
- Inventory Management: A system to manage inventory levels, track product movement, and set up automatic restocking alerts.
- Sales Analytics: Tools to monitor sales performance, track conversion rates, and gain insights into customer behavior.
Add-Ons: Tailoring Your Workshop Experience
Enhance your Web Presence Workshop with optional add-ons tailored to your specific needs. Consider a Customer Journey Map to fine-tune user interactions or a SWOT Analysis to uncover strategic opportunities. We provide the tools to craft a workshop experience that aligns perfectly with your objectives.
Each element of our workshop is carefully designed to empower you with the knowledge, insights, and strategies you need to excel in the digital landscape. Together, we’ll chart the course for your online success.
Why Choose Us?
Extensive Portfolio
We've proudly crafted and launched over 230 websites. From elegant, minimalist landing pages that captivate visitors to robust, feature-rich e-commerce platforms handling thousands of products, our portfolio showcases our versatility and skill.
Industry Diversity
Our experience spans a wide array of industries, from technology and healthcare to fashion and finance. This diverse background equips us with a wealth of knowledge to bring fresh ideas and innovation to your project, no matter your field.
Tailored Solutions
One size does not fit all. We take pride in our ability to tailor solutions to your unique needs. Your business is one-of-a-kind, and we treat it as such. Your goals and vision are at the forefront of our strategy.
Proven Expertise
Our team consists of seasoned experts with a deep understanding of web development, design, and digital marketing. We stay at the cutting edge of industry trends, ensuring your project benefits from the latest advancements.
Results-Driven
Your success is our priority. We don't just build websites; we create digital experiences that drive results. Whether it's increasing conversions, expanding your online reach, or boosting sales, we're committed to helping you achieve your objectives.
Client-Centric Approach
We believe in open communication and collaboration. Throughout your journey with us, you'll have a dedicated team by your side, ready to listen, adapt, and provide solutions that align with your vision.
Proven ROI
Many of our clients have experienced a significant return on investment after working with us. Your investment in our Web Presence Workshop is just the beginning of a partnership that can transform your online presence and grow your business.
Long-Term Partnerships
We're not just in it for the short term. We aim to build lasting partnerships with our clients. As your business evolves, we'll be there to support your ongoing web presence needs, ensuring your digital success continues to grow.
What Clients Have Said...
-Kailey S
Dapper & Darling
""Having had dreadful experiences with web developers in the past, I approached the task of rebranding and rebuilding my eCommerce website with trepidation. However, working with Wild Spirit Development has been a game-changer. Their strategic approach and expertise erased my fears. Over the past three years, they've not only revamped my website but have also become my long-term partner, maintaining and updating it, brainstorming new promotional ideas, and ensuring my business reaches its target audience. I'm thrilled with their knowledge, diligence, and commitment to my business's success. I won't consider anyone else for my future projects.""
-Jennifer W.
Grandma Griffin's Kitchen
"Lauren was a lifesaver! She not only fixed the mess from a previous designer but also came up with a strategy to make our website shine. She created a beautiful online store for my business. I'm really happy with how she used her strategy to rebuild our website. Lauren is affordable, easy to work with, and I'd recommend her to anyone who needs a website. You can trust Lauren for your website project."
-Jasmine M.
Jasmine Esthetics
"Lauren's strategic approach to building my website was truly remarkable. Lauren's patience and expertise made navigating the complexities of what I wanted for my project made it easy. She's dedicated to perfection, and her innovative ideas turned my vision into reality. Lauren's professionalism, responsiveness, and passion for her craft shine through in the stunning website she created for me. Thank you, Lauren, for your outstanding work!"
Investment Options
Two Payments
One Payment
Investment with Flexibility
Your Web Presence Workshop fee is non-refundable but goes directly toward your website project if you choose to proceed. It’s your investment in building your website.
Empowering Your Choices
Your success is our top priority, whether you stick with us or go elsewhere. The plan and proposal will guide your journey, no matter your choice. By investing in the Web Presence Workshop, you’re giving your website plans an energizing jumpstart. Let’s make your vision a reality, and together, we’ll build a web presence that drives success for your business, all while offering you the flexibility to choose the path that suits you best.
“Lauren was a lifesaver! She not only fixed the mess from a previous designer but also came up with a strategy to make our website shine. She created a beautiful online store for my business. I’m really happy with how she used her strategy to rebuild our website. Lauren is affordable, easy to work with, and I’d recommend her to anyone who needs a website. You can trust Lauren for your website project.”-Jennifer W.
Grandma Griffin’s Kitchen
Ready to Take the Next Step?
Book your Web Presence Workshop now to gain clarity, confidence, and a blueprint for your online success.
Even if you choose not to proceed with us, you’ll be well-prepared to start your project with any agency.
STEP 01
SCHEDULE WORKSHOP
STEP 02
ACCEPT PROPOSAL & CONTRACT
STEP 03
DEVELOPMENT & LAUNCH
Frequently Asked Questions
The Web Presence Workshop is an interactive session where we collaboratively explore and strategize your website’s design, functionality, and content. It’s a foundational step towards crafting a customized, effective online presence tailored to your business goals and audience needs.
The workshop costs $900 for non-e-commerce websites and $1,500 for e-commerce websites. This fee covers the entire workshop experience, from assessment to project blueprint.
The workshop fee is non-refundable. However, if you choose to move forward with us, the fee will be applied to your project’s total cost.
The consultation call is a 60-minute deep dive into your goals, target audience, and more. It’s a collaborative discussion to align your vision with our expertise.
The workshop timeline varies but generally ranges from one to two weeks, depending on your availability and the complexity of your project.
Absolutely. We believe in empowering our clients. You’ll receive the project blueprint and proposal, which you can use with any agency or team you choose.
Our team has worked with over 230 clients across various industries, including beauty, landscaping, directories, education, industrial eCommerce, jewelry eCommerce, consulting, technology, and lifestyle industries.
If you have an existing website, we’ll conduct a thorough audit to identify strengths and areas for improvement. Our goal is to enhance your current online presence.
Yes, we offer add-ons like a Customer Journey Map or SWOT Analysis to tailor the workshop to your specific needs. We’ll work with you to create a custom solution.
Once the workshop is finished, you’ll receive the project blueprint and proposal. You can then decide whether to proceed with us or use the provided materials to engage with another agency or team to bring your web vision to life.
“Lauren’s strategic approach to building my website was truly remarkable. Lauren’s patience and expertise made navigating the complexities of what I wanted for my project made it easy. She’s dedicated to perfection, and her innovative ideas turned my vision into reality. Lauren’s professionalism, responsiveness, and passion for her craft shine through in the stunning website she created for me. Thank you, Lauren, for your outstanding work!”-Jasmine M.
Jasmine Esthetics
