Why Your Website Maintenance Is Important For Functionality & Security
*This post contains affiliate link(s). An affiliate link means I may receive an advertising/referral fee if you make a purchase through my link, without any extra cost to you. You can read more on my affiliate disclosure HERE.
Just like a house or a vehicle, a website needs maintenance, otherwise, it ends up falling apart.
After some time it becomes a hazard, and allows for an area of weakness within your website. In the same way, your website is your digital storefront, and the first interaction of your customers with your business. If you really want to impress your customers and encourage them to take the desired action, then you should be prepared for a routine upkeep of your website.
Let’s see what a website maintenance is and why it is important to you;
If you are familiar with the use of computers, you know how important it is to implement security software (firewall, antivirus etc.) and get them regularly updated.
This is similar to a website because it is linked to a database and runs at even higher risks because;
Hosting of the website may be compromised which may result in massive sending of spam or hijacking of your website, or even worse deletion of your website & its content.
administration interface can be hacked which could either delete your user account, add or even delete the content.
installation of your CMS can be infected resulting in the removal of your site by Google, which leads to no organic leads, and your website not being seen.
Website maintenance comes after your website has been designed and launched in line with your business objectives.
Maintenance typically includes:
1.) WordPress Core Updates
WordPress core files are the PHP and related source files that contain the main functionality of a website. Core files are not meant to be modified in ANY way. Modifying core files can introduce security vulnerabilities, incompatibilities, and other issues which may affect the operation of your website. Regular updates of your WordPress core files is very important for a better experience and security to your website and the contents. With how fast the internet is growing, you want to keep this as up to date as possible, and there is always new technology coming out.
2.) Divi/Theme Updates
With all active themes, updates are frequently released, whether it be a new feature, or some new software update. With most websites we create at Wild Spirit Development, we use Divi by Elegant Themes, and within the last few weeks they drop a new update almost every week. In general theme updates help the speed of your website loading, just like new phone or computer updates. They could be minimal or major all depending on what is released. Wouldn’t you want the newest features on your phone, why not have the newest ones on your website?!
3.) Keeping Plugins Up-To-Date
Plugins can extend their functions by adding new features to your WordPress websites. When these plugins are updated;
- New features with better functionalities are added to your website
- Increases the performance and speed of your website
- Discovers and fixes any security vulnerability with your website
You might be happy with the way a particular plugin is working and you think you don’t need an update, but if you don’t get them updated, you give potential hackers the opportunity to breach your security.
4.) Fresh Indexing Of Your Website for More Driven Traffic
5.) Update for Latest Patches & Bug Fixes
Website maintenance also includes services such as:
• Frequent updates of content in all its forms
• Test for Errors, Bad Links and other bugs
• Addition of new Links
• Strategic use of keywords, page descriptions, web page titles, meta tags, and other similar elements
• Analysis of site statistics and link popularity
• Code validation
• Ensuring compliance with updated web standards
• Submissions to search engines and reviews thereof
• Assessment of new technologies and their use
The best way to keep a website safe is to keep a technology watch around WordPress. It is essential to be aware of important flaws, viruses and other dangers that your website will not solve for you. The use of security modules will allow relative security, there is no such thing as perfect security as program always change.
Your website is stored on a server, it runs using programs, and computers (servers) as programs are vulnerable. That’s why website maintenance is very important.
“Prevention is better than cure”.
It’s easier to secure your site than having to remove malware. In case of problems, it will take time to recover your site, and your traffic. If you do not have the skills or the time to do your own maintenance of your website, I recommend you to go through a professional.
Our Trusted Providers
All of our clients websites are hosted on Bluehost – unless they have something else set up. It by far is our most favorite provider. Besides providing an affordable plan for hosting for as little as $3.95/month, you also get a free domain (if you don’t already have one), and even at the basic plan, you get 5 free email addresses!
Plugins & Support
WPMUDev has been a staple in every one of the websites we have developed. This package of plugins has everything from security (Defender), to image optimization, to page caching…the list goes on….111 plugins that is.
For all of our online booking we use Acuity. This platform allows us to make booking appointments easy for us, and for clients. We can elect to have different types of appointments, as well as if we wanted to do classes – this platform allows for classes to be booked.
We were going between MULTIPLE websites just to maintain my clients, their invoices, emails, where they are at in their design/site, then we were introduced to Dubsado. This LIFESAVER of a website has it all in one place, and allows you to do a lot of automation with prewritten emails, and auto-populate contracts.
WANT TO GIVE IT A TRY? HERE’S A 20% OFF CODE
TO GET YOU STARTED
Needing Help Getting Started?
If you’re wanting to not even THINK about adding another thing to your plate, we offer maintenance packages that maintain the functionality of your website, and for some packages – keeps your SEO relevant to your industry.
You don’t even need to have a website created by us, we are happy to help you maintain your current website!
See our packages below, or reach out for any questions.