Creating an Ads campaign is one of the most significant online marketing strategies you can do today. With a set of skills on a social media platform and a little investment, you can start making money fast and safe.
However, if you want it to be successful, you need to keep track of how people react to the Ads and if it is fulfilling its purpose. Learning from its efficiency and mistakes will help you become an expert on the matter, and your next Ads campaign will be better.
What is a Facebook Pixel?
If you’re using Facebook as your social media platform for your Ads, you’ll need to learn about a Facebook Pixel. It is an excellent visitor analytics tool, presented as a hidden code that you can add to your webpages.
With this exciting tool, you will be able to know the number of visitors you get on your website from the moment you start your Ads campaign. It also helps you reach those visitors for future ads, creating a base of returning visitors that will help you grow.
Why should I care about visitor analytics?
Starting an Ads campaign is only the first step, and once it is online, you should start making money in a few days. But keeping track of the effect and feedback of the visitors about the Ads is very important. It helps you learn what is the interest of the visitors, if it is attractive enough for them or if you need to improve it.
Visitor analytics can be the difference between a mediocre online store and a successful entrepreneur. You need to know what your target audience wants so you can give it to them, and approach them the best way.
Upgrading your ads is always necessary
Unless you study the impact your Ads have on your visitors, you will probably keep making the same mistakes, not only unable to attract more visitors but even losing the ones you already have.
Having a visitor analytics tool like Facebook Pixel helps you on this task. That way you know if your system is failing and you need to improve it or even change it completely. The motto “Customers are always right” is as accurate as it can be, so you need to stay at the same pace as them. Be ready to make changes and evolve as your visitors’ points of view change.
But I’m not running Facebook Ads yet
Maybe you are barely starting in the world of Ads campaign, or you are thinking about doing it. It doesn’t mean that you can’t begin to keeping track of the people that visit your page. It is better to have it before you start working with Facebook Ads.
If you have a visitor analytics tool before your first Facebook Ad, you will be able to see clearly if the Ad is successful from the moment you uploaded. Facebook Pixel will let you know how your rate of visitors was before and after the Ad, and you will see if it is an immediate success or not. This tool will make your job easier from the start.